If you're still keeping track of your team's accomplishments in your CRM, spreadsheets, or on a chalkboard, don't worry; we're not judging. Most sales organizations have recognition systems for their salespeople, ranging from sales clubs to milestone-related rewards to more discretionary honors such as most improved or finest hustler. These initiatives have been around for decades for a reason: they actually work. Reps, and people in general, are motivated by public recognition. Recognition not only motivates sales representatives; it also functions as a positive feedback loop, encouraging excellent behavior and showcasing to peers the type of effort and outcomes that are acknowledged and rewarded. So public recognition isn't going away anytime soon. But, unfortunately, many sales organizations' monitoring successes and honoring salespeople are quite archaic, whether they're managing spreadsheets and reports or physically keeping track of clubs and prizes by hand. Bottom line: If your approach is manual and not linked to performance data, you are not maximizing your efforts. Here are four reasons why going digital will improve your sales awards programs' effectiveness (and enjoyment!). Four Reasons to Digitize Your Sales Awards 1. Remote identification FTW We know everyone is sick of hearing about "remote this" and "work from home," but the truth is, we're in it for the long(er) term. Therefore, sales teams should reconsider their band-aid solutions since many sales personnel could remain remote long beyond. Even in normal circumstances, spreadsheets and whiteboards lack visibility and accessibility for your team – both of which are essential for public recognition. Now, visibility is significantly lower for remote teams unless you have a mechanism to announce successes to your dispersed team. When you go digital with your sales awards, everyone can see who is making movements, achieving milestones, and meeting their goals, allowing you to maximize the value of your recognition program. 2. Automate everything It takes an extraordinary amount of time to track and update who is earning what honor manually. Sales managers, who are already overburdened, should not waste critical hours each week or month doing something that might be automated. Big milestone monitoring is hands-off with a digital solution like Accolades so that you can commemorate everything from $1 million in pipeline developed to 10,000 dials made. You may also establish recurrent praises daily, weekly, or monthly without needing to reinvent the wheel every time. 3. On-demand, in real-time Another disadvantage of manually maintaining and updating the rewards of your sales program is the time lag. It might sap the motivation to make that final call or close that huge transaction if you have to wait hours (or days) to rejoice and be rewarded for a well-done job. Instead, you may leverage your rep's adrenaline rush by automating and digitizing your awards. Because that sort of enthusiasm and excitement is contagious, you can share it with your team. 4. Advantages of social sharing Digital sales awards encourage sharing – not only with your team but also with the rest of the globe. It gives new meaning to the concept of public acknowledgment. When representatives can share their triumphs on a network like LinkedIn, they're not only receiving a (deserved) ego boost but also building up their personal brand, which may go a long way toward advancing their sales success.
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